Video description
- Create a design aesthetic that expresses your company's valuers and ethos
- Choose a mission statement and find a buyer persona to help you meet your goals
- Study how you can create and maintain a brand
Table of contents
- Overview 00:01:01
- Choosing a Mission Statement 00:01:40
- Buyer Personas 00:02:06
- What's in a Name 00:01:54
- Logo and Website Design 00:09:46
- Social Media and Brand Marketing 00:06:09
- Maintaining a Brand 00:01:59
- Sheen and Polish 00:03:09
Product information
- Title: Branding and Design: Creating a Highly Memorable Brand for the Web
- Author(s):
- Release date: May 2019
- Publisher(s): Apress
- ISBN: 9781484249581
You might also like
book
Lead Designer's Handbook
This book sets out how the Lead Designer can perform effectively and efficiently in the digital …
video
Lean Branding: 15 Hacks to Create, Communicate & Sell Your Startup's Brand
In this webcast, Laura Busche, author of Lean Branding, will share 15 tactics to build your …
book
Lean Branding
Every day, thousands of passionate developers come up with new startup ideas but lack the branding …
book
The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World
Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, …