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Branding For Dummies, 2nd Edition by Barbara Findlay Schenck, Bill Chiaravalle

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Part VI

The Part of Tens

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webextras.eps For a list of the ten traits that top brands share, visit www.dummies.com/extras/branding.

In this part …

  • Review ten things you need to know about personal brands, including why they matter and why you need one whether you’re part of a branded business, whether you’re building your own branded business, or whether you’re developing a private practice, freelance business, or one-person consulting firm that relies on the strength of your personal name and the reputation of your unique expertise and offerings.
  • Clue into the ten biggest branding mistakes to steer clear of, each accompanied with advice to adopt and remedies to follow. From avoiding a weak brand launch to confusing a logo with a brand to underestimating the value of brand protections and brand experiences, get familiar with the most frequent brand-breakpoints so you know what problems to avoid and where and how to build brand value instead.
  • Memorize a round-up of branding truths ranging from what brands are to how they’re built, what makes and keeps them strong, where they live and grow, and how names, logos, and brand experiences fit into the process of creating, maintaining, and forever building value for your brand — the single most valuable asset your business owns.

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