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Branding For Dummies, 2nd Edition by Barbara Findlay Schenck, Bill Chiaravalle

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About the Authors

Bill Chiaravalle knows brands and how to build them. His background includes 11 years with world-renowned brand strategy and design firm Landor Associates, where he served as Senior Designer, Design Director, and Creative Director, working on branding programs for the Audubon Society, American Express, AT&T, Bacardi, Bell Atlantic, California State Lottery, Danone, Delta Airlines, FedEx, Four Seasons Hotels, Gatorade, Hyatt Hotels, IBM, Microsoft, Motorola, NEC, P&G, Radio Shack, San Francisco Zoo, Smucker’s, Sunkist, Trinchero Winery, United Airlines, the University of California, and many others. Did we already say he knows brands?

He now serves as Principal and Creative Director of his own firm, Brand Navigation, where he assists clients large and small in telling and marketing their brand stories, products, and services. A partial list of Brand Navigation clients includes the Annenberg Foundation, Ghirardelli, Hartmann Luggage, Krusteaz, Microsoft, Linfield College, Park Hyatt, National Geographic, and World Vision.

Bill was born in San Francisco and received his training at the Academy of Art University in San Francisco. He has been honored with branding, design, and industry awards, including AIGA, American Advertising Federation, Dupont International Packaging Design Awards, Logo Lounge, Print Magazine, and the San Francisco Art Directors Club. Away from brands, he enjoys spending time with his wife, Leila, swimming, enjoying fine dining and jazz music, ...

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