Chapter Six


“A leader leads by example, not by force.”

Sun Tzu, The Art of War


Why are Rousers so important? They are the ones that put things in motion. They set off a chain reaction that propels the company forward, enabling it to grow beyond the ordinary to become truly great. To rouse people you need to lead them. This is not to imply that it only includes people at the top. Jobs do not come neatly packaged with a narrow range of required skills. No matter where someone is in an organization or what task they’re doing, they can be hugely influential – motivating and inspiring others around them. And because leadership exists at every level of the organization, so too do Rousers. Leaders at the top ...

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