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Brands & Rousers by Luis Gallardo

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Chapter Seven

Reputation

“A good reputation is more valuable than money.”

PUBLILIUS SYRUS (FIRST CENTURY BC), MAXIMS

If you have any doubt about just how critical reputation is, think for a moment about the horrendous mistakes made by Enron, Lehman Brothers and WorldComm and what these did to the reputations of these giant firms. When awareness of their wrongdoings reached critical mass it sent their reputations tumbling. Don’t look for these names among stable, progressive businesses – they’re gone. These companies demonstrate how the six Rs intersect and affect each other – with the certainty of dominoes falling: once one is set off, it is not long before the others follow. This is particularly evident with our next R: Reputation. ...

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