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Brands & Rousers by Luis Gallardo

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Chapter Ten

The Holistic Way to Build a World-Class Business

’BUSINESS-AS-USUAL’ AND CERTAINTY HAVE LONG GONE, AND WE MUST NOW REALIGN OUR COMPANIES TO DEAL EFFECTIVELY WITH THE CHALLENGES AND OPPORTUNITIES OF TODAY’S COMPLEX, VOLATILE BUSINESS WORLD. COMPANIES AND THEIR PEOPLE NEED A FRESH MINDSET AND APPROACH.

This book is based on one simple belief: that to succeed in today’s volatile, challenging and competitive climate and be ready for tomorrow’s opportunities and risks, leaders need to Think Holistically and Act Personally. It is this balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility, which helps to ensure progress and resilience for the organization. ...

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