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Brands That Dream: Only Companies That Dream Stand Out by Elisenda Serra Masip, Xavier Oliver Conti

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Bibliography

  • Bunz, Ulla K.; Maes, Jeanne D.: Learning Excellence: Southwest Airlines’ Approach. MCB University Press.
  • Christensen, John; Lundin, Stephen; Paul, Harry: Fish! A Proven Way to Boost Morale and Improve Results. Hyperion, 2000.
  • Collins, Jim: Good to Great: Why Some Companies Make the Leap… and Others Don’t. Harper Business, 2001.
  • Du Plessis, Erik: The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand. Millward Brown, 2011.
  • González, Dolors: La Fageda, història d'una bogeria. Les claus de l'èxit d'un projecte social i empresarial. La Magrana, 2008.
  • Kim, W. Chan; Mauborgne, Renée: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Review ...

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