Chapter 17

New Primitives


Building blocks of a user experience, click; double-click; right-click: but only one finger, what we’re losing without the mouse, redesigning from the basement up

Even the literature of the Party will change. Even the slogans will change. How could you have a slogan like “freedom is slavery” when the concept of freedom has been abolished? The whole climate of thought will be different. In fact there will be no thought, as we understand it now. Orthodoxy means not thinking—not needing to think. Orthodoxy is unconsciousness.

—George Orwell, 1984


Modern software design has been divided up into professions, often distinguished as information architecture (designing the layout and flow of an application ...

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