4
RESPIRATION
As you explore your fascination, accumulate material, create expressions, and build a personal narrative, something may begin to happen around you and your idea: respiration.
This, as we’ll see, can be exciting, sometimes unexpected, and even nerve-wracking.
By respiration, I mean that the idea starts to breathe and take on a life of its own. A simple way to think about respiration: it’s when other people start creating their own expressions about your expressions. They talk about the idea. They write about it. They incorporate it or make reference to it in their own books, speeches, blogs, articles, and videos.
Respiration is the sum total of expressions about the idea.
It is through respiration that ideas disseminate, yes, but ...
Get Breaking Out now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
