CHAPTER NINE
IN JULY OF 2020, FIVE LONG MONTHS BEFORE PFIZER KNEW whether its vaccine would effectively provide protection against Covid-19, I reached out to National Geographic (NatGeo), a division of the Walt Disney Company, to discuss a collaboration on a documentary film about Pfizer’s all-hands-on-deck effort to find an effective vaccine in record time.
NatGeo was the obvious and best media outlet for this project because it has both scientific credibility and journalistic integrity. The NatGeo team responded to the idea with enthusiasm, and the project came together very quickly, without the usual haggling over parameters, access, timelines, and so on. The network understood that ...
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