In most large organizations, strategy occupies a significant mindshare among management, and a substantial amount of effort is spent in formulating and discussing strategy. In contrast, not much is done when it comes to measuring strategy attainment—partly because it is an abstract concept that does not easily lend itself to being measured. Strategy attainment deals with validating whether the planned strategy was implemented and at what cost. With modified earned value management (mEVM), it becomes possible to measure this previously abstract concept.
This chapter introduces an approach to objectively measure strategic attainment using mEVM and covers the following aspects: