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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib

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© David Feinleib 2017

David Feinleib, Bricks to Clicks, 10.1007/978-1-4842-2805-0_3

3. First Insight, Then Action

David Feinleib

(1)San Francisco, California, USA

“If you can’t manage it, you can’t improve it.”

—Peter Drucker

One afternoon in late 2015 I was visiting with some executives from a large consumer packaged goods (CPG) company at their office about 20 minutes down the road from Walmart’s corporate headquarters in Bentonville, Arkansas. This company had become one of our early brand clients in the spring of that year, using our product to help reduce their out-of-stock rates on Walmart.com.

The meeting got off to a rocky start. I had trouble getting on the company’s Wi-Fi network. Plus, I had been using my phone’s map to help me navigate ...

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