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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib

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© David Feinleib 2017

David Feinleib, Bricks to Clicks, 10.1007/978-1-4842-2805-0_6

6. Using the Master Catalog

David Feinleib

(1)San Francisco, California, USA

“Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”

—Steve Jobs

Fast-forward six months. I was sitting with that same senior vice president and his director of content management in the company’s new New York City office. They’re now a customer, and we’re working together to implement a centralized content storage and publication system for the company’s brand assets worldwide, both in-store and online. That means ingesting content from multiple data feeds and ...

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