Chapter 3
Connecting User Behavior to Business Outcomes
Imagine a brand that’s become a staple in your life, one that’s woven itself into your daily routine over the years. This could be anything—a gadget you can’t live without, a service that’s your go-to solution, or even a simple household item that’s head and shoulders above the rest. Pause for a moment and consider this: has that led your lifetime value to increase with this company? What has led you to stay retained and not switch to their competitor?
The marketplace of guided meditation apps is vast with a few large players and a long tail of products tailored to specific audiences. Between trials and free media, you can find quality content without having to pay. After experimenting ...
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