Chapter 11

Actions Based on the FIA Results (FIA Step 5)

Consider a consumer application you’ve frequently used lately, perhaps related to well-being or entertainment. Think about one feature that you often engage with. Suppose the product team has completed their first Feature Impact Analysis (FIA) and found it successfully achieves its intended purpose. This insight might explain your frequent use; the feature effectively meets your needs. Reflect on how this revelation should influence the team’s next steps. How might this knowledge shape your future interactions with the app?

Conversely, consider the outcome where the FIA reveals that the feature falls short. It fails to engender the desired behavioral change or, worse, prompts unintended ...

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