Chapter 9

This chapter is about …

The importance, for the purpose of monitoring and reviewing forecasts, of considering the visibility, clarity and relevance of forecasts for different types of users, and what can happen if they are not given sufficient attention.

We’ll look at budget allocation and performance monitoring principles, and put in place monitoring for Widget Makers Ltd.

Visibility, clarity and relevance

A forecast conceived and built by the best possible people, based upon the best possible strategy, using the best possible forecasting, costing and budgetary techniques is of no use whatever if it doesn’t provide clear and relevant information ...

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