‘Clarity of mind means clarity of passion, too; this is why a great and clear mind loves ardently and sees distinctly what it loves.’

Blaise Pascal, Mathematician and philosopher

…on paper

Clarity is key.

Chances are by the time we have come this far everything we have (or nearly everything) will be on paper. But it will probably need tidying up. So do this once, then put it aside for the weekend. After the break, re-read it and you will almost certainly find things to order, clarify or adjust.

Ask two friends to read it. One who is familiar with business to check it reads well from a business perspective. One who is good on language to check ...

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