CHAPTER 1
Use your
common
sense: the
basics of
influence
W
e are all born with influencing skills. Babies can get
attention when they need it and toddlers are even
more influential, using charm and tantrums to get what
they want.
As we grow older, we add more layers to these innate
influencing skills, introducing such things as persuasion and
flirtation. Most of us are unaware that we are doing this – it
comes ...
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