CHAPTER 6
The power of
how you say it
H
ave you ever made a compelling case for something
and been right? And known you were right? And had a
sound logical reason why you were right? And even had
a mountain of good hard evidence to show you were right?
Yet despite all this, you were still unable to persuade the other
person?
Of course you have; we all have. The reason for this is the big
E: emotion. Emotion is why we do
things. ...
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