
120 brilliant leader
The communication funnel
The communication funnel is an extension of the 80/20 rule and
is shown below.
Open response
Listen
and
probe
Summarise
and
clarify
Overview
The communication funnel provides a structured approach to
the communication exchange. The end of the funnel is the key
information that comes from the discussion and is likely to be
directly related to your communication objective – for example,
an action plan. In order to get to the end of the funnel, there are
two earlier steps. Firstly, you need to obtain an open response
from the other person by getting them to talk about the subject.
Based on this response you then ...