Author’s acknowledgements

The changing world of marketing

In a changing world where people’s expectations are rapidly changing and where economic train crashes are a matter of normality, marketing has never been more important. This book is pretty much a rewrite of the one I wrote in 2008 as Lehman Brothers collapsed and the world became a chillier place.

If you enjoyed that first version you’ll find this one recognises the needs of these times and the constant demand to do more with less.

Thank you

Thank you to my long-suffering wife who has an astute eye for good design and can spot bullshit a mile away. That’s a big help when writing about marketing.

Thank you to Eloise Cook, my commissioning editor, who has patience, insight and enthusiasm ...

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