This journey around the different tools of marketing explains how they work, why they work and what to look out for if you are a buyer of them. It’s meant to be as useful to non-marketers as marketers in explaining what these wizards are actually brewing in those marketing cauldrons. It’s not exactly magic but it certainly smells like it. Or is it the whiff of creative gunpowder? Light the blue touch paper and stand well back.

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