Imagine Sherlock Holmes and his ‘mind palace’. Imagine that massive brain in action. Imagine him trying to work out exactly what has been going on . . . with whom and why and how.
Any of the great detectives would have been good at marketing because they’d have been temperamentally adept at the first thing that matters, ‘whodunit’. Just as a city trader, presumably, has a nose for the market, its shifts and swings, so the marketer, just as skilled and, arguably, a lot more useful, can smell gaps in markets, opportunities and know how to position a brand to best advantage. They’ll have the charm to engage a potential customer in an interesting ...
Get Brilliant Marketing, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
