Have you really got what it takes to be a marketing star?

Everyone needs to understand how marketers think and what they can do for business.

But is this right for you as a career? Will you love or loathe it?

Marketing lies in your persona, mindset and attitude as much as in the marketing weapons available to you. You need greed to succeed. Maybe marketing isn’t for you but, if you have some tenacity, creativity, curiosity and the greed to succeed, it might be. So work on it (and want it enough) and you might be able to turn yourself into a brilliant marketer.

Alternatively, you can learn how to work with marketers so your respective skills shine. Unfortunately, some marketers today are behaving more ...

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