Confused? Well you should be, because there’s a lot of choice. You need the ability, experience and skill to put together a balanced plan that is a ‘recipe for success’. It will need to give you the coverage, the frequency of impact, the flexibility and the opportunity for creative excitement that you want. We are looking for an integrated plan.
Having too much choice creates stress. So, pity the marketer who’s hearing the voices of advertising, PR, sponsorship and branded entertainment, buzz and experiential marketing, CRM, design, direct marketing, digital and social marketing – all of them beguilingly begging to be included in the plan. You ...
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