Book description
Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to plan and carry out the most outstanding and alluring campaigns. It also contains specific advice for new start-ups and small businesses where brilliant marketing can catapult you to success.
Table of contents
- Cover
- Title page
- Contents
- Author’s acknowledgements
- Publisher’s acknowledgements
- Preface
- Part 1 Putting marketing into context
-
Part 2 Ladies and gentlemen: choose your weapons and start marketing
- Chapter 6 Madmen and the art of persuasion
- Chapter 7 PR – champagne, tequila and spin
- Chapter 8 The ‘new age’ of digital marketing
- Chapter 9 Social networking – is this the future of marketing?
- Chapter 10 Sponsorship – getting your name up in lights
- Chapter 11 Designing a product into a brand star
- Chapter 12 Direct marketing – a world of data and innovation
- Chapter 13 Customer relations marketing – it’s people who make a difference
- Chapter 14 Marketing the noisy, sensual and surreptitious way
- Chapter 15 Selling – turning marketing into action
- Chapter 16 Creating an integrated marketing plan
- Part 3 How to create and execute a great marketing plan
- Part 4 The real world, strategy and creativity
- Part 5 Marketing in small businesses or doing it for yourself
- Part 6 A summary of the marketing rules
- What did you think of this book?
- Index
- Endorsements
- Advertisements
- Imprint
Product information
- Title: Brilliant Marketing, revised 2nd Edition
- Author(s):
- Release date: December 2014
- Publisher(s): Pearson Business
- ISBN: 9781292084589
You might also like
book
Marketing
LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS! Do you want to increase sales? Improve …
book
Marketing
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: …
book
Location-Based Marketing
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as …
book
Marketing Plans, 8th Edition
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition …