Chapter 7 PR – champagne, tequila and spin

In contradiction to the flippancy of that headline, PR is the most serious business of today. In the 24/7 news world, for a business not to be able to handle the media would be derelict, careless and possibly fatal.

We are all in the image business

In the past, PR agencies seemed to be full of leggy blondes drinking Bollinger and smoking Black Sobranie cigarettes (today the very un-PCness of this is gross – who’d dare say it today … who’d believe it appropriate … and wouldn’t it be bad PR?). But then it was all absolutely fabulous. And it still is … fabulous. But today everyone takes the power of PR a lot more seriously. Read James Harding’s ...

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