Chapter 10

The top performing store manager

Derek: ‘Chris, what is it that makes this store so successful? This is one of the most deprived areas in the country and yet the sales figures consistently outshine even the most affluent areas.’

Chris: ‘The secret, Derek, is in the level of enjoyment – keep staff and customers happy and engaged and not only will they work hard, they stay with you longer and absenteeism is kept to a minimum – come and spend a day with me and I will show you what I mean.’

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