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Brilliant Persuasion by Stephen C. Young

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The redefine

What is it like when you realise you have lost the lead position in a conversation and had to backtrack, or an unanticipated idea is introduced, entirely shifting the game plan? Worse still, when someone interjects and challenges you just as you have psyched yourself up and launched into an especially important presentation, severely disrupting your flow precisely at the wrong time?

Alternatively, have you ever experienced an occasion when you were unable to think on your feet quickly enough as objections fly your way during a business meeting? Maybe you are the person who prefers to allow others to take the reigns, not because you cannot, of ...

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