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Brilliant Persuasion by Stephen C. Young

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Linguistic mathematics

In this chapter, we reveal how most people unknowingly subliminally transmit negative messages and feelings to others by misusing two small, simple English words. Our particular goal is to ensure you correctly apply these words when giving feedback and overcoming objections and to make sure that you consistently leave positive feelings in the minds of your prospects and clients.

Embedding constructive messages and developing positive feelings about you in the subconscious minds of others will ensure they are confident and upbeat about you and enjoy being in your company. This, in turn, deepens rapport, removes resistance and enhances your status. ...

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