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Brilliant Persuasion by Stephen C. Young

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Because logic

In this chapter, you discover how, by deliberately deciding to use the word ‘because’ strategically in conversations, you will raise your level of influence and boost your powers of persuasion. Sales conversations will flow naturally and your prospects will be more responsive to your suggestions.

From childhood, the word ‘because’ is embedded in our young minds, from having asked questions such as:

  • ‘Why must I go to bed now?’
  • ‘Why have I got to eat this?’

The answers we would, invariably, receive were, respectfully, ‘Because I say so’ and ‘Because it is good for . . .’ I am sure you remember replies like these and, maybe if you have young ...

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