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Brilliant Persuasion by Stephen C. Young

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Awareness patterns

In this chapter, we introduce a group of words that will allow you to enjoy more influence over your prospects and make sure they jump to the conclusions you wish and think what you want them to think. You will discover ways to:

  • bypass resistance;
  • increase responsiveness;
  • embed ideas and suggestions;
  • effortlessly deliver powerful pre-suppositions and assumptions.

Awareness – what is it and what does it really mean? Does it mean anything other than just having knowledge? When sales professionals promote products and services to their prospects, face to face, via email or in a brochure, it is customary to inform and educate potential purchasers ...

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