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The TV programme Dragons’ Den is, for those who may not have seen it, an opportunity for budding entrepreneurs to pitch their business ideas to a panel of millionaire entrepreneurs in the hope of gaining investment. Like most ‘reality TV’ shows, the true entertainment value lies in the fact that every week, two or three of the pitches will be absolutely, hilariously, disastrous. Even better, the reasons behind the hilarity are in almost all cases not only predictable, but also avoidable.

Poor preparation

Some are obvious. Poor preparation is common. Time after time, the entrepreneurs are taken by surprise by the most obvious of questions. ...

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