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Brilliant Pitch by Shaun Varga

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chapter

The operative word in the title of this chapter is ‘myths’. Pitching is often considered to be something of a black art, with words like ‘magic’ and ‘genius’ sometimes attached to particular individuals. Sometimes this is deserved, and there are examples of how a bit of theatre and magic can make the difference between an average pitch and a brilliant pitch. I would suggest to you, however, that prospects are not going to be swayed by theatre alone. Style alone does not usually triumph over substance. Much of what this book is about is the process by which the substance of the pitch can be made absolutely, uniquely fit for purpose. If you ...

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