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1 So how good are you … really?
2 It’s OK if you haven’t done it before: the importance of clarity
3 Basic mistakes: ever seen Dragons’ Den?
4 How not to make assumptions: finding out what they really want
5 Now do your homework (sorry – no substitute)
6 The most important ‘p’ in pitch … is people
7 About teamwork
8 The time to win the pitch is before you do the pitch
9 Anytime, anyplace, anywhere: the elevator pitch
10 What to do when what they want is not the same as what they need
11 Pitching for entrepreneurs: backing the rider or backing the horse?
12 Victory is not about coming up with the right answer
13 Pitching to procurement professionals
14 Busking it: how to pitch without ...