If you don’t know why you are doing a presentation, where you are doing it, when you are doing it, precisely to whom you are doing it, what the state of the political or commercial climate is outside and inside your own company, what the audience knows already and what they expect and hope from you, then expect to fail – unless of course you are very, very lucky. Understanding the context in which your presentation will take place is the single biggest factor in determining whether or not you can become a brilliant presenter, because there’s one simple rule of life: if you don’t know what’s going on around you, you are unlikely to be successful. ...
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