chapter 9
Unprejudiced listening
Being honest, how good are you really at listening? It is almost a cliché that listening is a core sales skill, and yet it is surprising how often salespeople are not focused primarily on listening when they sell. Time and again research suggests that those who really listen tend to be more successful in developing long-term relationships (in selling and life in general!).
‘The reason why God gave us two ears and one mouth is so that we may listen more and talk less.’
Diogenes, Greek philosopher
Brilliant exercise
What are your dark and guilty secrets? The following list contains some of the common reasons why ...
Get Brilliant Selling, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
