Brilliant Selling, 3rd Edition

chapter 14

Continuous self-improvement

Brilliant Salespeople constantly self-improve – even if they do not call it that.

Coaching has emerged in recent years as a popular development tool. While it came from the world of sport, its application and success in business relate to its focus on increasing responsibility, awareness and accountability. Many businesses employ coaches to help senior managers, but coaching is also something that you can use very effectively on yourself to improve your performance. If you want to learn more about a coaching mentality when managing ­others, then take a look at Chapter 31 in Part 7.

Some of you will have ...