chapter 19

Connection

‘Paul is the most generous man with whom I’ve ever worked. We had a fantastic rapport shooting Butch Cassidy. It was one of the happiest experiences of my life.’

Robert Redford, US actor (1972 comment on Paul Newman)

Credibility comes first in selling, followed closely by connection/rapport (the two words are interchangeable).

Brilliant definition

Rapport is a harmonious connection with another person, which often takes place outside conscious awareness.

It is about connectivity, getting on the same wavelength. ­Connection, or rapport, is the naturally occurring dance that happens when people meet, physically and emotionally. ...

Get Brilliant Selling, 3rd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.