Introduction to the third edition
Welcome to the third edition of Brilliant Selling. We are delighted you have either just joined us or are still with us!
Updating a book takes time and effort, as you can imagine. The reason we felt this investment was worthwhile is that we have edited or rewritten sections and introduced completely new chapters at a time of unprecedented change. It is February 2021, and the vaccines are rolling out around the world. It’s difficult to predict the state of play when this book gets published in autumn 2021. We live in an age of disruption. But we are confident that businesses need brilliant salespeople not just ...
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