Chapter 6 Selecting the right social media platforms

One of the biggest initial decisions that you’re going to need to make is, ‘Which social media platforms should I be using?’ This is a very important choice and it isn’t one to be taken lightly.

Because each of the platforms is going to require some understanding of the pros and cons, setting up and ongoing management, it’s certainly worth trying to understand why you should be on each platform. If you can’t really see how one of these platforms would work for your business for the moment, then I would probably suggest that you focus your efforts elsewhere for the time being. Even the biggest names in the world of social media aren’t on all ...

Get Brilliant Social Media now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.