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Brilliant Social Media by

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Contents

Publisher’s acknowledgements

About the author

About the book (go on, read me)

Introduction: embracing change

1 Setting the scene – how marketing used to work

Part 1 Why social media works for business

2 The problem with traditional marketing

3 Why social media is the marketing of the future

4 Overarching principles that you must remember

5 Getting started

Part 2 Choosing and using platforms

6 Selecting the right social media platforms

7 LinkedIn

8 Facebook

9 Twitter

10 Google+

11 YouTube

12 The best of the rest: Flickr/Picassa/Pinterest

Part 3 Making social media work harder

13 Tools to better manage your social media accounts

14 How to measure your success in social media

15 Refining your presence

16 Social media monitoring

17 Other ...

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