Contents
About the book (go on, read me)
Introduction: embracing change
1 Setting the scene – how marketing used to work
Part 1 Why social media works for business
2 The problem with traditional marketing
3 Why social media is the marketing of the future
4 Overarching principles that you must remember
Part 2 Choosing and using platforms
6 Selecting the right social media platforms
12 The best of the rest: Flickr/Picassa/Pinterest
Part 3 Making social media work harder
13 Tools to better manage your social media accounts
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