Part 2 Choosing and using platforms

With so many different potential platforms for you to use you’re going to need to think about where you want to focus your effort. You can’t be everywhere, so before you take the plunge and start signing up for different platforms, consider which are most appropriate for you and your business.

As I said earlier, you must fill out all the available fields on each and every social platform that you join. Remember that failing to complete your profile will not only diminish how effective the network will be for you but, it might also actually be damaging because any prospective client who sees your profile incomplete will start to make assumptions ...

Get Brilliant Social Media now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.