Part 3 Making social media work harder

So much to do, so little time …

If you’ve got this far through the book (assuming that you’ve done what I’ve said) you will have a good grasp of how (and why) social media works, you will have created accounts on all the major social platforms, you will have personalised these and you will have populated them with content.

You may already be seeing benefits from reading what people within your network are doing and you might be seeing some opportunities coming in, particularly from LinkedIn.

You probably have also noticed that reading updates from your contacts within all the social platforms and keeping each of these platforms current is quite ...

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