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Behavior Is a Function of Its Consequences

People do what they do because of what happens to them when they do it.

At the end of every working day, people leave work either more motivated to come back and do their jobs again tomorrow or less motivated as a result of what happened to them that day. Performance is about what happens every day.

Everything we do changes our environment in some way. When a behavior changes our environment in ways that we like, we repeat it. When our behavior changes the environment in ways we don’t like, we stop. Everything we do produces a consequence for us that changes our behavior.

Technically defined, behavioral consequences are those things and events that follow a behavior and change the probability that ...

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