Video description
Successful product management (PM) is often a critical step towards launching products that find success in the market. But why do so many organizations struggle to create their own thriving PM practices? Who are the right people to bring on as product managers? How can you set up to succeed? And should you change the way you currently work to accommodate them? This short class provides strategies for successfully bringing PM into your organization.
- Learn how to identify your PM needs, hire the right people, and set them up for success
- Discover the best ways to identify internal and external candidates for PM roles
- Survey the most effective practices for interviewing PM candidates
- Understand how to guide your organization toward successful PM practices
Matt Lemay is cofounder of Constellate Data, a business intelligence research, consulting, and training company based in NYC. Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as the Senior Product Manager for the music startup Songza (acquired by Google) and as the Head of Consumer Product at Bitly. He is the author of the O'Reilly title Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century.
Table of contents
- Introduction: "Why Do We Need Product Managers, Anyhow?"
- Articulating Your Product Management Needs
- Learning Exercise: Articulating Your Product Management Needs
- Identifying Internal Candidates
- Identifying External Candidates
- Interviewing Product Management Candidates
- Setting Up Product Managers for Success
- Conclusion: Product Managers Are Not Product Magicians
Product information
- Title: Bringing Product Management to Your Organization
- Author(s):
- Release date: August 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491990803
You might also like
video
The CORE skills of product management: execution
In this video segment, we discuss the fourth CORE skill of product management: execution, and its …
video
The CORE skills of product management: communication
In this video segment, we discuss the first CORE skill of product management: communication, and its …
video
Learn from the Experts about Product Management: Matt LeMay
In this Learn from the Experts interview, Ally MacDonald talks with Matt LeMay about various aspects …
book
The Influential Product Manager
This book is a comprehensive and practical guide to the core skills, activities, and behaviors that …