Introduction
Bringing Strategy Back
Books, blogs, and business magazines feature charismatic CEOs and credit their dazzling success to bold strategy moves. Executives attend conferences about change and hire management consultants to oversee strategic reinvention. Everyone scrambles to uncover the next big strategy play in the haystack of operational imperatives. Why? Because in business we equate great strategy with great performance. Our heroes are the bold movers and shakers who can shift on a dime when it matters most and bring the entire organization with them. But this type of behavior is the exception rather than the rule. More often than not, strategic change occurs exclusively in reaction mode. Sales are slipping and market share ...
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