Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in A World of Constant Change

Chapter 8Management Innovation from Fast-Moving Markets

Companies featured throughout these pages have important commonalities. Arvind Mills, Dabur, Future Group, DLF, and Network18 (discussed later in this chapter) are not only leaders in their respective industries, but they are also united by a keen ability to perceive and react to change without letting organizational egos get in the way. In that sense, they are emblematic of many other Indian companies. There is no other way to have survived the last two decades in the maelstrom that has been India other than by embracing strategies that absorb shocks and convert them into positive change. From riding the euphoric highs to losing their footing in a free fall, to every conceivable condition ...