Chapter One
Introduction to Professional Announcing
1.1 Introduction
The thought of professionally announcing— performing in front of a microphone or camera and being paid to do so—attracts many to a career in the radio, television, or cable industries. Broadcast performers provide information, entertainment, and companionship to hundreds, thousands, even millions of listeners and viewers on a daily basis. It’s an exciting and rewarding profession. It’salsoachallengingandever-changing business. On one hand, satellite radio broadcasting can mean increased job opportunities for the announcer. On the other hand, broadcast station consolidation, along with voice tracking, has meant fewer on-air jobs and less creative opportunities for announcers. ...
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