Broadcast Announcing Worktext, 2nd Edition

Chapter Nine

Music Announcing

9.1 Introduction

In many broadcast performance situations, the announcer is working from a script. For example, the news anchor has news copy to read and the voice-over announcer has a commercial script to follow. However, there are times when the announcer will be ad-libbing what he or she is saying. Of all the broadcast performers, the music announcer or radio disc jockey, more than anyone else, uses the ability to talk spontaneously. According to recent FCC broadcast station totals, there are 13,486 radio stations in the United States, and in the Broadcast-ing & Cable Yearbook most of these are listed as music format stations—each a potential “home” for the music announcer. This chapter mainly looks at radio ...